Privacy Policy | TBA

1. Who we are

Think Beyond Automation ("TBA", "we", "our", "us") is an AI strategy, consulting and coaching firm operating in the United Kingdom. Our contact email is info@thinkbeyondautomation.com.

2. What data we collect

We collect information you provide directly to us, including:

Name, email address, phone number and company name via our contact form
Information you share during strategy calls or consultation sessions
Business Health Check responses (these are not stored with personal identifiers unless you submit your contact details)

We also collect anonymous usage data via Google Analytics (page views, session duration, referral source) to understand how visitors use our website.

3. How we use your data

We use your data to:

Respond to your enquiries and provide the services you request
Schedule and conduct strategy calls
Improve our website and services
Send you relevant information if you have given us permission to do so

4. Legal basis for processing

We process your personal data on the basis of:

Contractual necessity — to deliver the services you request
Legitimate interest — to respond to enquiries and improve our services
Consent — where you have explicitly opted in to receive communications

5. Data retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Enquiry data is retained for 12 months. Client engagement data is retained for 7 years in accordance with UK legal requirements.

6. Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (right to be forgotten)
Object to or restrict how we process your data
Data portability

To exercise any of these rights, contact us at info@thinkbeyondautomation.com.

7. Third-party services

We use the following third-party services which may process your data:

Google Analytics — website usage analytics
Calendly — appointment scheduling (if you book a call)
Vercel — website hosting (data processed in the EU/UK)

8. Cookies

Our website uses essential cookies to function correctly and analytical cookies (via Google Analytics) to understand usage. You can disable non-essential cookies in your browser settings at any time.

9. Contact & complaints

If you have questions about this policy or wish to make a complaint, contact us at info@thinkbeyondautomation.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.